What I am learning
Notes from the work of
building something
I'm Dallin Palmer — founder of Halda, an enrollment marketing company for higher ed. This is where I document what I'm learning: about building technology, leading teams, navigating an industry, and figuring things out as I go. No polished takes. Just honest notes.
Written by Dallin Palmer — usually between coffee and the next meeting.
Recent writing
All posts →What I got wrong about product-market fit in higher ed
Higher ed doesn't reward speed. I spent two years learning that the hard way — and what it taught me about selling into slow-moving institutions.
Product
Building a small company without losing yourself in it
The founder identity trap is real. Some notes on staying grounded when everything around you is in motion.
Founders